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Content Curation

GilletteLabs is the trusted grooming sub-brand with a wide selection of superior shaving products and personal care essentials.

Objective: Spread brand awareness on the GilletteLabs razor with Exfoliating Bar to a wider audience.

Channels: Facebook, Instagram, Twitter, TikTok.

Role: Senior Designer and 3D Artist, my responsibility was to collaborate with the copywriter to conceptualize and execute briefs.

Process: We developed briefs for each channel to create compelling content that resonated with the target audience and strengthened brand loyalty.

Agency: VaynerMedia, Procter & Gamble.

My efforts in developing creative content helped Gillette to successfully reach a wider audience, through GilletteLabs.

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