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Visual Identity

Ghost Financial is a fintech startup, leading with empathy, that offers an all-in-one platform for managing personal finances, including banking, investment, and budgeting services.

Objective: Create a cohesive brand, increase website traffic and sign-up conversions.

Role: Lead Designer, my primary responsibilities was to manage and support the UI/UX process, and to create a consistent and cohesive brand identity across all platforms.

Process: I began by building out the brand's visual identity, ensuring that it remained consistent across all platforms. I then leveraged this identity to design and build their website, with a focus on creating a user-friendly interface with engaging visuals.

Ghost Financial was able to achieve its goal of a cohesive brand and increased website traffic and sign-up conversions thanks to the visually appeal and human-centric system I created.

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