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Creative Direction

Fresco News was a media and broadcasting startup with a network of over 150,000 citizen journalists.

Objective: Lead development of visually stunning and engaging brand collateral that showcases the company's vision and values. Manage design across advertisements, brochures, magazines, and corporate reports that increase brand awareness and promote the company's services.

Channels: Email, Website, Facebook, Instagram, Twitter.

Role: Creative Director, my responsibility was to oversee and execute the creative vision for all company projects and campaigns.

My efforts in handling all non-product design resulted in branding and marketing collateral that grew our user base to over 150,000 citizen journalists across 14 US Market partnerships.

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